The internet is becoming an all-purpose source for both academic and non-academic information. "Web mentions" and URL citations are an analog to journal citations for scholarly work appearing or referenced on web sites or blogs. Like article citations, web citations represent the noteworthiness of an author's contributions. And like frequent journal citations, a wide range of web mentions adds to an academic's reputation and prestige. The advantage of assessing a wider range of academic output conveys the breadth and reach, signifying an overall academic footprint. An assessment of the academic footprint approaches that of the actual tenure review process. Simply put, this means using webometrics to assess an academic's visibility. Metrics include number of URLs, Google Pagerank, and number of sources linking to associated pages.